Unlocking Brand Power
A Principal's Reflections
MAY 29, 2022
Branding in education, or brandED, is a strategic mindset of clearly highlighting what makes your classroom, school, or district unique in a way that showcases all of the great things taking place that create a positive culture. It is all about TELLING, not “selling,” in order to build powerful relationships with all school stakeholders. Effective branding elevates the work taking place, focusing on image, promise, and result.
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